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Hi, I'm Kevin W Coleman. I help companies develop and bring products to market.
Kevin W Coleman's Bio:
Kevin W Coleman's Experience:
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Sales Director at DICOTA
January 2010 - January 2013Launched new brand and product portfolio throughout North and South America on a streamlined budget with emphasis placed on strategic solution selling, not price oriented market policies. Recruited, trained, and managed internal field sales force, sales representation firm, and agents to sell and market product portfolio across distribution, retail, and reseller channels. Managed global channel partnership agreements with key OEM manufacturers for production and distribution of branded products. Effectively coordinated production planning, forecasting, and logistics to ensure product availability and timely delivery throughout the channel.
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Account Director at OSM Group
April 2006 - January 2010Increased revenue and gross margin though OEM and ODM business at strategic telecom and consumer electronics manufacturers, through key account management, customer relationship development, business planning, sales and opportunity forecasting, project management and order fulfillment. Consistently exceeded budget and annual key performance indicators. Achieved performance metrics for business development growth, penetration of existing accounts and financial health and management of OEM business. Managed a team of project management professionals to deliver projects on-time, and within budget, while meetings sales and margin objectives.
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Marketing Manager at Nokia
2005 - 2006Manage the fundamental marketing elements necessary to launch new mobile devices in North America. Coordinate project timelines, task cross-functional teams, and deliver a wide range of products on-time and under budget for strategic wireless carriers. Maintain and manage multiple vendor relationships and extensive marketing budgets for each product launch, across global business units. Selected Contributions: - Clearly defined wireless carrier customization requests and integrated those requirements into the functional business process for product launch. - Developed targeted programs to effectively meet sales and marketing goals with a focus on key strategic initiatives for regional wireless carriers.
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Marketing Specialist at CompuCom Systems
2002 - 2005Develop and manage a wide range of marketing tools, including promotional materials, direct-mail pieces, and Web site content. Define and evaluate product marketing collateral, programs, and analyses. Track, project, and report both advertising and circulation-based marketing programs. Maintain communication with management to ensure marketing activities aligned with business goals. Selected Contributions: - Customized demand generation activities by data mining the existing client base for targeted direct marketing opportunities focused on specialized vertical product offerings. - Effectively manage multi-million dollar marketing budget funded by vendor marketing development monies for software, services, and solution sales.
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Field Marketing Manager at Internap
2001 - 2002Communicate with customers, management, internal departments, and vendors to coordinate overall marketing effort in accordance with corporate goals. Coordinate and plan sales training and lead generation activities. Planned and executed tradeshows, seminars, and executive briefings. Recruited new partners into channel program to resell company products and services.
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Asst Marketing Manager at WebLink Wireless
1999 - 2001Worked within a team environment to establish product selection, pricing, and programs for targeted market campaigns. Researched, developed, and launched new wireless applications for business-to-business client campaign. Assisted in product development of new wireless devices.
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Media Planning Manager at Gugel Advertising
1998 - 1999Define strategy for and develop, execute, and manage comprehensive advertising plan encompassing integrated media initiatives designed to penetrate and grow targeted markets. Prepared and delivered advertising pitches for existing and new accounts. Provided leadership and direction to advertising associates to guide the creation of advertising plans and ensure congruence with client objectives.
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Director of Business Development, Regional Head of Americas at OSM Group
January 2013Lead a team of business development, sales, and account management professionals and coordination of cross-functional business groups to support and drive key account revenue growth and new account acquisitions. Capitalize on opportunities for organic revenue growth through cross-selling company products and capabilities within key accounts. Actively manage the EBITDA performance of key accounts across North America to meet and exceed metrics required by executive management.
Kevin W Coleman's Education:
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University of North Texas
1996 – 1998Bachelor of Business Administration (B.B.A.)
Kevin W Coleman's Interests & Activities:
craft beer, home brewing, Xbox, technology, politics